Copywriting
These are just a handful of the brands I have worked with...
Eat Natural
​I loved working with Eat Natural to completely re-write their website, set a new TOV for the brand, write social copy, social ad copy, in-store marketing materials and blogs. I also worked on copy for Eat Natural wrappers, ensuring the tone remained consistent throughout the entire range.
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Technogym
I've been working with Technogym for 5+ years now, primarily writing blog content for the Technogym app.
Piccolo
Working on 100+ blogs for Piccolo's weaning hub taught me a lot! As all as the blogs, I worked on Piccolo's new Ingredient Database, which advises parents on the best foods to introduce to their little one, as well as when and how.
Vitabiotics
Vitabiotics came to me several years back as they needed a copywriter to write SEO blogs on every product, vitamin and mineral. Once this had been completed, I continued to write various other blogs for Vitabiotics. The biggest challenge I faced here was writing copy that stuck to NHS guidelines and official claims.
Psycle
Psycle is a London-based fitness brand with multiple studios, hosting spin, strength, Pilates, barre and yoga classes.
For Psycle, I wrote the weekly newsletter which went out to the thousands of Psycle members every Monday.
JD
For JD, I worked on internal marketing copy and decks as well as creative tag lines for campaigns and projects.