I've been working in the world of magazines, newspapers and digital media for a good 12 to 13 years now (where did that time go. Sob) and...

You know that feeling when someone replies 'OK'? It's cold. It's blunt. It's blah. But when someone replies with 'OK x', it softens up a...

Ahh the journo-PR relationship. A tale as old as time... As a journalist and former magazine health editor, I've met hundreds and...

Hello, I'm Lucy and as a freelance journalist, copywriter and former magazine editor, I've seen my fair share of press releases. Some...

Seen a journalist's Response Source and keen to reply? STOP. RIGHT. THERE. I use Response Source most days to source experts and brands...

If you look at any article, there’ll usually be an expert involved. They make the article credible whilst adding extra knowledge and...

Because I often get asked for my verdict... Throughout my career, I've been fortunate enough to try some of the latest and greatest...

When you're a writer, thinking of ideas is a key part of the job. What will people want to read? What will get the clicks online? What...

AI is like politicians…it causes a divide. Some love it, some hate it. Some are non plussed, middle of the road, take it or leave it. I...

OK, so following my post on ' What not to send to journalists: The PR pitch mistakes to avoid ' , I figured it made sense to be a little...

As any journalist will agree, press releases and PR emails are flooding into the ol’ email, morning till night (and sometimes overnight,...