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PR advice 

Be  *that* PR...the one that journalists *want* to turn to...

What can I offer?

I've been in this industry for coming up to 15 years and I've spoken to hundreds and hundreds of different PRs over the years. Some have become close friends. So, I'm fairly clued up on the whole PR-Journalist relationship fandango. And, you probably don't need me tell you, but good relationships, make life so much easier.

So how can you, as a PR or PR agency, get in with the right journalists and publications, to help boost your clients and get the coverage you want? How can you nail a press release? What about events? Is it worth going for coffee with journalists and will they even show up? How do you use AI?

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I can offer you a wealth of advice on getting a journalist's attention as well as building strong relationships that will make your life so much easier when you need urgent or last minute coverage.

Whether you're after a 30 to 6o minute presentation for the whole office, a round table discussion to nail your latest campaigns or ongoing advice to sharpen up your emails and releases, I can help you out and give you the inside scoop...

 

 

Here's what people have said...

Joanna Earle, Reflect Digital 

"The Digital PR roundtable with Lucy was incredibly insightful. Having the chance to hear directly from a journalist about the types of stories she’s looking for, what stands out in her inbox, and her practical tips for pitching was invaluable. Lucy was open with her advice, sharing insights that brands could take away and immediately apply. She reminded us that how you pitch is just as important as what you pitch, emphasised the importance of personalisation, exclusives, and spotting trends, while also highlighting that relationships with journalists need to be nurtured. Her honest take of AI-driven pitches and enthusiasm for data-led stories allowed those in the room to understand what really makes the cut. The session left us all inspired, better equipped, and far more confident in our PR outreach, and we had great feedback from those who attended!" 

Get in touch! 

Whether you're an agency or a freelance PR, let me help you....

 

lucyg65@hotmail.com 

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