How to build a real relationship with a journalist (without being weird)

Ahh the journo-PR relationship. A tale as old as time...

As a journalist and former magazine health editor, I've met hundreds and hundreds of PRs. A small handful have become some of my greatest friends while others have become pals who I frequently connect with or meet for a coffee. I also did a very brief stint as a PR for a brand once. Although I had a great time, I quickly realised that PR was not my calling (I was born to be a journalist) and I developed a new found admiration for PRs. It's bloody hard work and getting 'in' with a journalist is a task in itself.

So, as part of my unofficial and ad-hoc series of 'tips for PRs' blogs, I figured I would share my journalist insights on how to build relationships with journalists....

Do some research. If it's the first time you're reaching out to a specific journalist, why not add a reference to a recent article of theirs? Or mention that you noticed they love XXX. It's only creepy or stalker-y if you refer back to an Instagram post from 2017...

Be helpful. Seen a journalist's Response Source and think you can add value? Drop them a line! Noticed they did a shout-out on social media looking for an expert and you happen to know someone good? Get in touch! It's the perfect 'in'. For more Response Source advice, read this.

Ask them out. Personally, I am all in favour of meeting up with PRs for a coffee, however brief. It's a great way to put a face to a name. But, don't expect a journo to traipse across town and if possible, meet them near their office. If a journalist doesn't reply to your request to meet, don't keep asking.

A PR breakfast...foods and catch ups. What's not to love?

Follow them on socials. It's a nice way to get to know someone IMO. Send them the odd 'clap' emoji in response to their stories. Because who doesn't love a little ego boost?!

Don't chase them. If you only sent an email to them an hour ago, don't follow up already. Would it annoy you? Probably! Equally, make sure you do follow up in time as your email may have simply fallen through their large net of emails.

Stay in touch. Don't be a stranger, basically. Just imagine you were trying to make a new friend - don't be creepy or weird and instead, be helpful, warm and human.