The do's and don'ts of press events (by a journalist who's seen it all)

I've been working in the world of magazines, newspapers and digital media for a good 12 to 13 years now (where did that time go. Sob) and in this time, it's fair to say that I have been to every single type of press event. I used to go pre and post work some days, occasionally throwing in a lunchtime event. In fact, I have still got the tote bags to prove it.

These days, I am far more selective. I have other things I want to do, such as spend evenings with my fiancé. But, over the years, I have picked up a variety of yays and nays from press events.

Sometimes, it baffles me how some press events can be so wrong. Whereas others, are oh so right. Here are a few thoughts of mine...

1. Split press and influencers if it's a morning event. Simply because journalists (especially those in-house) have a desk to get to. Often, influencers don't. I have spent many a morning with my journo pals, sitting at an event waiting for a specific influencer to arrive, watching the minutes tick by and knowing that despite the fact me and the other journos were on time, we would now be late for work. Recently, a workout started 45 minutes later than the invite stated because an influencer was late. Fine to be late. Not fine to make evreyone else wait.

2. Stick to the times. As above really.

3. Allow plus ones to evening events. Evenings are free times, typically. And a lot of events (for example, the launch of a new bar) are a good chance for a journalist to catch up with a friend. There's only so much small talk with new people that we want to do.

4. Give us access to talent. So, a celebrity is launching a new perfume/hair extension range/baby food/fitness app....we want exclusive time with them.

5. Don't assume coverage. Unless there's been some pre-agreed coverage, then don't expect a journalist to write up the event itseld. It's not going to happen because it's probably NOT that story-worthy.

6. Food is the cure. All journos love a food-filled shin dig. If it's a morning thing, the option to take it away is always great. If it's a sit down dinner, please don't serve the pudding right before the event ends so we're forced to stay till late. Wine helps too.

7. Make it different. Honestly, some events are so quirky and original, that they never leave your head. Like huge workouts in warehouses or dinners in obscure locations

8. 

   The pic you didn't ask to see.

   .